Steno – playful coping
The coping buddy StenO makes everyday life with diabetes easier for children and teenagers at Steno Diabetes Center Aarhus. With storytelling built around the character StenO, a recognizable universe greets the users and provides learning experiences and stimulates their involvement in the treatment courses.
The characters make illness and diabetes treatment a tangible part of the patients' lives and help to learn and cope. Children and teenagers with diabetes need a reference point where the combination of security, community and professional competence is communicated humorously.
The system creates a framework for diversity where everyone can meet at eye level while increasing the patients' ability to have as normal a childhood as possible.
Both children, teenagers and adults associated with the center customize their own character. The characters are part of a cross-media communication system that creates a common thread through all the Steno Diabetes Center channels and interfaces – in this way, there is one clear sender linked to each professional competence and contact with the center.
The system has included brand development, strategy, style guide, playful communication system, character development, co-creation with professionals at Steno Diabetes Center and user test with the target group.