Pixeline brand development
Pixeline is a Danish game classic from the 1990s centered around learning experiences. The redesign of the Pixeline universe aims to make her relevant for children of our time and prepare the brand for a global market.
With Pixeline as the main character, the children are invited into an exploratory and play-based learning experience, where they develop as creative problem solvers and strengthen their robustness.
The redesign is a part of an overall brand strategy that will engage the children in intuitive digital play and offer products that work on cross-media platforms.
The brand development has included character development, game design, manuscript and a writer's bible.