Oline – cross-media storytelling
The Danish Broadcasting Corporation’s popular brand Oline has moved into a new cinematic children’s universe. In the redesign of the game and web format, the new character development focuses on cross-media storytelling and characters appealing to children.
The bee Oline is a cute and quirky playmate who interact with all the well-known characters from The Danish Broadcasting Corporation’s universe. The character design is targeting the youngest children who look for security, play and identification to get familiar with computers. Along with Oline, the children can play with their ‘friends’ from television and radio – or explore stories and content that provide alternative ways to stimulate their imagination and let them play with their favorite characters.
The redesign focuses on colors, movement and sound, that enables the children to use it on their premises – without being able to read.
The project has included character development, game design, manuscript, cross-media storytelling for radio, television and web as well as books and other merchandise.